Data Collection and Customer Privacy
The fine print.
As a visitor to this website, there are also some things you should know. We value your trust and take your privacy seriously, too. The below talks about how Waycross Bank & Trust (“we” or “the bank”) collects and uses information about visitors on www.wbt.bank (“site” or “website”). If you have any questions that are not answered here, please contact us.
As part of our information collection, we use third-party cookies, specifically Google Analytics, to gain data from Google’s interest-based advertising and third-party audience data (such as age, gender, and interest). Our data collection includes what type of device is used while on the site (desktop, mobile, tablet, etc.) and what operating system is being run. If you wish to opt-out of Google Analytics tracking, you can visit the Google Ads Manager web page.
Additionally, if you submit a Contact Us form via the website, we will also collect information supplied by you, including your name, phone number, email address, the preferred method of contact, your status as a customer of the bank, and any additional text or messaging regarding your inquiry. This information is used solely to address the website visitor and the nature of the inquiry. It is never sold to a third party or leveraged beyond and the only parties with access to that information are the bank and it’s strategic marketing partners.
Personally Identifiable Information. Information that allows you to be identified as a particular person (such as name, address, or phone number) is considered “personally identifiable information.” We do not collect such data without your consent and we do not merge this information with the aggregate information gathered using Google Analytics.